How to Become a King of Content

Introduction:

How to Become a King of Content Writers

“How to Become a King of Content Writers” Most people want to know about this because now a day content can play a crucial role in digital platforms.

If your content is good, you can easily convince your customers about your product or services.

Before you become a content creator, first you need to choose your niche and then you want to design your blog website.

If you want to know about WordPress blog websites then you go through my article WordPress blog from scratch

In today’s digital era, content creation is one of the most powerful media for expressing creativity, and sharing knowledge and the most important factor is engaging with a vast audience.

Nowadays information can play a crucial role in digital marketing, If you want to stand out from the crowd then it’s crucial for anyone.

If you have passion for your Niche, If you have a very good strategy for your product or services, If you have very good knowledge about your audience then you can easily create very attractive content for your audience.

As a content creator, you have to follow some key principles and strategies like consistency, engaging with the audience, diversifying your content format and so on.

one of the best paths to becoming a professional content writer is continuous learning, Experimenting with content, willingness to involve trends and technology in your content.

At the end of this article, you have excellent knowledge about different tools, content strategies, and Mindsets for creating the best content for your audience.

Before creating content first you need to choose your niche and then you need to create your own wordpress blog, if you want to know about wordpress blog then go to my article wordpress blog from scratch

If you want to become a professional content writer then you need to understand the Marketing scenario.If you want to read about this then read my article law of marketing.

Evolution of content marketing Services:

You know Advertisement needs Attention, and Attention needs content, If there is no content then there is no advertisement.

Advertising exists because brands do not produce content, instead, they leverage publications that produced content.

If you can get attention to the brand with quality of content then there is no need for advertising. You can advertise your content instead of your product or services.

people are always irritated by advertising, but when it comes to content, they can take it seriously.

content marketing has changed a lot over time, long time ago most companies used newspapers and magazines to promote their products or services, and then Televisions and radios has come into the picture, and companies use those technologies to promote their products or services.

But the biggest changes happened when the internet comes into the picture, people started creating blogs and sharing their knowledge and opinion in their blogs. At those times companies realised that they could create valuable content to connect with their customers. this is known as content marketing.

As a content writer, you are responsible for providing useful information and engaging content to your audience and building relationships with your potential customers.

when social media come into the picture, content marketing finds a new way to reach the target audience.

social media like Facebook and Instagram provide very good platforms for content creators to promote their business and enhance the growth of the businesses. It helps to create a brand for your business.

At the same time, Search Engines like Google, Bing, and Yahoo are also very important for content marketing. Here are just brands of your products or services not help to promote your businesses, because it’s not interested in your audience.

But when it comes to Search engines you have to define the target audience, this will help you to increase your appearance in a higher position of search results and attract more visitors to your websites.

After videos come into the picture content marketing found a new path for it, videos help to improve the engagement of the customers.

content creators use live streaming and interactive experiences to make the content more engaging and personal.

Now today Artificial Intelligence (AI), can come into the picture which is a game changer for content creators. As a content creator, it will help to personalize the content based on your interest and behaviours.

AI also helps to automate some tasks like content creation and distribution.

In the upcoming days, you can see lots of changes in content marketing, like virtual reality, voice search and AI can play a very important role.

In the upcoming days, These technologies will offer new ways for brands to create exciting content and connect with target audiences.

So content marketing has come a long way, it continues to change and adapt technologies, but the goal remains the same to create valuable content that will help to connect people and helps to build strong relationships.

The below images show you how content marketing help to your businesses when it compare to old way businesses.

The old way of Growing Businesses:

The New Way Of Growing Businesses:

content inception:

Writing doesn’t need creativity because here you are not writing a story or novel.

Writing is assembled first and then it can be created, non-frictioning writing is about facts and usefulness.

remember you don’t create content, you consume it from other sources, you just apply it, experience it, see the result and then write about it.

Do not consume content that is temporary and that kind of content does not fit your long-term goal.

Always consume content that helps you in the long term.

then how can you consume good content which is useful for the long term, I have come up with some important points that will help you understand how to capture good content.

capturing good content:

The human brain always comes up with new ideas, but we do not store them, we need to capture a system to store our ideas.

“Evernote” is a good tool for storing your ideas and storing all those ideas in cloud backup.

Better take notes from blog posts, web pages, books, social media and conversations.

Do not capture everything, just capture the content which will inspire you.

In this process, note-taking is one of the most important functions which will help you to refine your content.

Then how can you come up with a good note-taking strategy?

progressive note-taking

Most of the time whatever you have taken as notes it’s just not used anywhere and those notes are buried somewhere.

So better goes to your note again and again and try to refine it, delete unwanted notes from it and add new things.

According to me going over old notes is to create new content, when you write then you create content and its gets refined.

Iterate with your content, your published content is the ultimate form of note-taking.

Make your notes good so that the entire globe wants to read your content.

How to come up with brainstorming content ideas?

This is one of the biggest questions that come to most of the content writers’ minds. in this part, I just give some advice that will help you to mature your raw ideas into great content.

the most important point for you is you can not just write after reading and consuming content, before that you first add your own experience and then write something unique content out of it.

remember your content is always improved by iterations, which means you can rewrite old blog posts and improve them every time you write.

keep writing until bad words are removed from your content and good words automatically involve in your articles.

discussed with your friends and public speaking will help in writing and it will help you to get clear ideas.

one of the best ways to increase your content quality is to create content with your audiences.

your audience is one of the best co-creators of your content because they will help you to iterate your content.

So, if possible create a small community and create content with them, so Facebook groups, Mentorship group, Blog readers, and audiences determined your performance and they will give you good advice to improve your content.

don’t tell you don’t have time to write content, instead of spending time on social media put that time into creating content.

Evolution of content:

here I will explain how your content can take shape time by time.

content always starts with your thoughts.

your thoughts become a conversation means you can talk about it with your friends, and discuss it with your colleagues.

Now your conversation becomes notes and your notes become blog posts.

and those blog posts become videos on your youtube channels.

your collection of blog posts becomes your first book and your collection of videos becomes a course.

your collection of books and courses makes you become a mastermind with the tribe and build content around it.

Types of content:

there are 3 types of content

• Top of the funnel content
• Middle of the funnel content
• Bottom of the funnel content

Top of the funnel content:

Top of the funnel content you have used to attract people.

Blogs:

In the blog, you have to write a good title and you will provide solutions for particular problems.

you should put the call to action for your audiences and ask people to subscribe for something, it could be purchasing a course, visiting a landing page, downloading a lead magnet and soon.

You can also publish a series of content and you have to be analytical means you have to analyze your blog posts, and you have to look at how many views your blog posts got.

If you have published 10 blog posts then you have to look at which blog posts performing well and what is the amount of comments that particular blog post got you have to look at all those thinks.

you have also get freelancer writers to write blog posts, make sure that they will follow some level of SEO basics to write content for you.

you can also do guest posts on other blogs, which also bring you lots of traffic to your website.

book and ebook:

It can start with white paper, it’s around 10 pages, and it’s made in such a way that it displays thought leadership.

It can be 2-3 combined blog posts, if your blog posts are very long then you can convert that blog posts into pdf and you can put a nice cover page and you can use it as a lead magnet.

you can create an ebook that is around 50 pages, and 3 to 4 ebooks can be combined to get a book, this is best for email subscriber engagement.

you can look at print books it will help to build your brand. it will be an excellent way to build your authority in the market.

the print book can be usually 50000 words, 150 to 300 pages of the book is good for a print book.

Infographics:

infographics are nothing but visual representations of certain concepts. these infographics you can use it on your blog post or ebooks.

You can also share those infographics on your social media platforms.

Videos:

You can also create 5 to 10 minutes videos, make sure your content should be informative and authenticated.

You can publish those videos on your youtube channels as well as you can also publish those videos on Instagram TV

You can interview people, initially You can interview bloggers, then you can interview big influencers, and then you can reach out to celebrities.

You can also do a video podcast and you can publish it on youtube

Audio podcast:

Sometimes you can repurpose your blog posts into audio podcasts, by just reading your content, you can also do an audio interview.

You can publish your podcast on different channels like iTunes podcasts, 45 podcasts, and so on.

News Releases:

You can do News Releases, you can do Digital PR, and You can get a News Agency for it.

Survey Report:

Here you can survey your audiences, publish Data with charts, and combine it with infographics.

You can also publish those surveys in your blog posts, they become benchmark surveys in industries.

Industry Ranking:

You can also do industry ranking.

People love lists, like top 10 influencers, top 10 experts, and top 10 books, this thinks will help you a lot.

It will help you to get a lot of reactions.

You can also do comparisons like one vs the others.

This is the type of content you publish on the top of the funnels.

Middle of the Funnel content:

In the middle of the funnel content, you can capture people and you can lock people in your ecosystem.

In these funnels, you get subscriptions, online courses, Events, Forums and Groups.

Forums and Groups

this comes under the middle of the funnel, here you can be discussed blog posts and videos.

You can also conduct Q&A sessions and also you can run contests.

Subscription:

When it comes to subscriptions, people subscribe to print Newsletters, Magazines, and E-Newletters.

For example, if you have a lead generation course and it’s just a 99 rupees course and people subscribe to it and get 1 email every day for up to 100 days.

It’s one of the good ways to convert the audience to customers.

Online Courses:

You can also have online courses.

Your online courses can be a tripwire, it can also be a core product.

If your business is an education business then online courses are the ultimate product of your business.

Whatever the audience you will get from the top of the funnel, they eventually become subscribers of online courses.

Here cheaper online courses are trip wire like 99, 199, and 299 rupees courses are tripwire for your education businesses.

Events:

Live Events are going to be like road shows then there are online events that are nothing but webinars.

You can publish those webinars later.

Bottom of the Funnel content:

At the bottom of the funnel content, you are going to have testimonials, and you are going to have case studies.

These content pieces are supposed to convert people to actual customers.

Then you have sales pages or landing pages also.

Then you have sales videos where instead of selling on a live webinar, you are going to sell it on videos.

You can do it on the live webinar or you can use recorded videos as a sales video.

when it comes to a long-term content strategy, what is an important buyer persona trait?

You need to be thinking long-term for content creation.

It’s not just about a single piece of content, it’s the collection of your writing.

You will make a career out of it. If you are a content creator then enjoy the process and forget about the results.

Your brand will evolve with the collection of your writing. so keep writing and don’t think about results, it automatically evolved with your work.

and one more thing, do you judge people from single conversations? It’s not possible, right?

You have to build relationships with multiple meetings, conversations, activities, and so on.

That’s how you can build a personal brand in front of your audiences it takes time.

This process is slow but competition is very less, If you have patience and maintain consistency then you come out on the other side.

anything you are about learning or thinking that can be a blog post.

If you want to build your branding then you can put yourself in a vulnerable position, in this position, people may criticize you, but without going into that position you never grow up.

Start writing like a conversation, it’s just easier to start without having the end in mind.

Get the bad words out and then the good words are coming.

So as much as possible read books, I think best-selling authors have books that never saw the light of the day.

Content Distribution

Repurpose the same content for different channels.

Read out the blog posts and make podcasts on them, make slides and make videos.

You can use the blog posts as an email and email newsletters as a blog post.

you can use a series of blog posts as a mini email course.

You can use a series of blog posts in youtube playlists.

you can use audio from videos to make a podcast.

You can use a series of blog posts to publish a book.

use a series of newsletters to make a print newsletter.

You can receive feedback on every piece of content.

so these are important points you keep in your mind when it comes to content distribution.

Content Blueprint

 In the content blueprint, your blog is your central content hub, that’s where you publish all your content.

If you publish videos you can embed those videos on your blog, even if you are an infographic you can use that in your blog posts.

According to me my central hub of content is dmprashant.com. In dmprashant.in I can publish content and also distribute it as a guest post on other blogs publishes it on Facebook, and put it on Twitter.

Make sure that all this is coming back to my blog as traffic.

In simple your blog is the central hub and all those 7 different functions drive traffic to your blog.

credit: digitaldeepak.com

In future, you can apply it and build your content empire.

Content Influence:

Here you have to approach people to take action.

If you are creating content for action then you have not forgotten to use the call to action.

Every piece of content has led to something else.

Always ask people to subscribe to your blog.

Ask people to visit a landing page after your videos.

Ask people to visit your blog in an email newsletter.

You can ask people to subscribe to your youtube channel.

Ask people to comment after a blog post.

Get people to purchase front-end low-cost products to convert them from leads to customers.

These are some important points for content influence.

Overcoming the resistance:

Creators always face the same resistance in their entire life.

If you spend a lot of years in content creation, still there is the possibility of facing some problems in content creation.

Resistance always comes in the form of self-dought, addiction, distraction, and perfectionism. all this distracts you from content creation.

Putting a deadline for content is one of the best ways to come out of the resistance.

If you are looking for perfection then you not publish any content. perfection has come from iteration, so put yourself in the iteration process and create content don’t look for perfection.

SEO in content writing:

If you are a content writer and you can use SEO skills in your content then there is a huge opportunity to get traffic for your article.

Most businesses pay for content because they want to tap into SEO traffic.

Good content produces user signals like social media activity and time spent on your website. so user signals can play a very important role in SEO.

You can become a freelancer content writer and you can position yourself as an SEO expert. You can also optimise your website for SEO by rewriting articles on your client’s website.

So I hope you are clear about SEO and how it’s boosting your content journey.

Now we come to the end of this article.

Conclusion:

Content is one of the most important factors when it comes to digital marketing. Content plays a mediator role between you and your customers. If your content is good then they become potential customers for your product or services.

According to DOUG KESSLER “Traditional marketing talks at people content marketing talks with them“

so don’t neglect content because it’s the only medium to talk with your customers and build trust in your product or services.

I know it’s a very lengthy article but please go through it, it will give you a lot of clarity on content creation and also it will help you set a mindset for content creation.

Thank you

Prashantkumar.