Discover the best niche selection secret

Introduction

Discover the best niche selection secret, before going to deepen this article first we understand the scenario of why niche selection is very important.

Just imagine if one company provides all products or services to the entire world. How would it be? It’s quite difficult, right?

If you want to create a product or service then better you focus on one niche, The man who chases two rabbits catches none.

You can not do multiple things at one time if you are good at it. whatever energy you distributed for different purposes, better if you apply those energies in one field it will give you more success.

The grass is green where you water it, not on the other side. Don’t jump from one niche to another niche, and also don’t think that particular niche is not profitable.

If you go deep into a particular niche if you think that there is a market need then that niche is also aligned with your inclination and your interest then definitely you will make money in that niche.

Just imagine if you call everyone in a crowd, no one will bother. If you call specific people they will respond.

That’s why having a niche and having specificity is very important to get the response of the people and when we are doing marketing everything is about getting a response from the people and getting people to listen to what we say.

You can always change your niche at a later date, it is important to pick one and move forward with it.

A lot of people think more about niche selection but they don’t take any action on it, It’s just like if you want to go from one place to another then you have to start your car and start moving, if there is a red signal on traffic then you wait for the green signal and move forward.

If you keep waiting for all the signals to turn to green then only I will start the car and move forward you remain in the same place.

Here I will explain important points for selecting the niche.

I want to recall this quote “The man who chases two rabbits catches none.”

So always focus on one thing, as long as you focus on one thing it will get you succeed.

Niche specialization:

Just imagine there are 500 people on an island, and these peoples have different products or services required like,

Fruits and Berries

Fishing

clothing

Houses

Furniture

just imagine if all the 500 people learn all the 5 major skills mentioned above then what would be the fate of that island?

alternatively, imagine 100 people each specializing in one skill, for example, 100 people focus on fishing and they get specialized in that field and leave the rest of the skills to others, so every 100 people get 10 fish at least because they are focussing on one thing and they get better on it. they are inventing different skills for catching fish because they are focusing on only one skill which is fishing.

The basic idea is that if you specialized in one thing then productivity will increase.

This is the best example for understanding how niche specialization can lead to increased wealth for all people and how it can lead to increase productivity.

Presently we live in a global village of 7+ billion people, there is an opportunity for Doctors, Lawyers, Engineers, writers, chefs, singers, trainers, categories go on.

In each category, there are subcategories also.

New niches are born every day, new needs are discovered every day, and every need will give rise to more needs.

Here you need to find out a good market, and you need to match it with your fashion and your talent.

When everyone specialized in one thing then the world’s wealth goes up.

If my niche is digital marketing, I can afford to focus on one niche for my entire life and get paid for it- because we live in a global village connected in real-time via the internet.

As you spend years specializing in one skill, it will become harder and harder for someone else to catch up with you.

you can also mix and match skills we call skills stacking to come up with a unique combination of the skill.

For example, if you are a neuroscientist and you can also understand robotics, then there is pretty much nonexistent in the world, then instead of you are become the number one neuroscientist in the world or number one robotics specialist in the world, if you are both skills then you are becoming the only one, not the number one.

So better if you can do skill stacking, then you are unique in the market.

try to understand your life tasks and purpose in life, what are you here to achieve?

our schooling education system does not teach us to think about it.

but you know what, there is a hidden force that drives us towards activities and subjects based on our natural inclinations, this force itself is pure curiosity.

Hear curiosity is the driving force of learning a new subject and new skill. If you force yourself to learn a new skill, then you will not be able to learn it properly.

If you are inclined towards learning digital marketing, and you wanted to learn how digital marketing works, It’s just happening because of your curiosity, nobody will force you to learn this.

Here curiosity force is very pure and unadulterated in childhood. but this force is reshaped by the world around us, as we grow up, often in the wrong way.

Here your first task in choosing your niche is to connect with that inner force. It’s never too late to start this process.

If you see all the great people in history; Napolean Bonaparte, Albert Einstein, and Socrates speak about an inner voice or hidden force that guides them towards their works.

That’s why, think about what you are naturally inclined to, it is never too late to start this process connect with the child inside you. find out what unique things you want to do. just understand it and implement it according to your mindset.

I know it will take some time to understand it, but it’s a good time to start it. just think about what naturally inclines you.

Now we discussed something about niche ideas,

Niche Ideas

The idea needs you to manifest itself into reality.

A great idea needs a channel to manifest itself into reality. an idea has a life of its own.

here you understand, it will choose a person who is best suited to make that idea into a reality, it’s just like a soul.

If you are more connected with your inner force, then happier you will be in your life. That’s why you first prepare yourself and the idea will manifest through you.

Here you understand the meaning of inspired, it’s something from outside breathing within us.

you know some people do great work they are just obsessed with it, they keep working on it without noticing how much time has passed by, they are just obsessed with their work that’s how they become legends in their fields. Albert Einstein and others are comes under this category.

Here obsession leads to mastery and mastery makes the legends.

Do not work hard, take inspired action from watching legends.

This is the only source of true happiness in this world because this is how you can get better niche ideas.

If you are engaged for years of your life with activities that absorb you, you will develop mastery.

Others will call you a legend but only you know the secret of it. It’s not your work. you just worked hard to prepare yourself for it.

If you understand the concept clearly then you can easily come up with different niche ideas what you say?

But there is one problem, not everyone becomes a legend, there is one big enemy between you and your life task.

A legend is born only when he defeats that enemy, A demon, a counterforce, an obstacle this is standing between you and your life tasks.

It always tells you for a safe and secure job, it always influences you to avoid taking a risk in your life. It always promote you to take the decision according to society’s wants, not according to your own mindset.

In simple words it always wants you to be put in a safer zone.

How to find profitable Niches:

before going to this topic I want to share something with you.

one of the most beautiful quotes I want to share with you that is “Only the misfits have a chance in this world to succeed”.

when you want to be unique when you want to be different from others. that’s possible only you live like no one else.

Most of the time the world wants to fit in, but the world celebrates the misfits. The world always sends you mixed signals, it will try to you become common just like others.

But you have to go against this force, you have to be unique, so you have to follow your calling.

Most of the time people are not able to find their true calling, so always they are hungry for uniqueness.

that’s why most people boring with their reputed jobs, they have to feel that they are just like others.

If you want to stand out and be unique, you have to be a misfit.

If you don’t find your true calling, you will be asked to model another calling, It will be miserable.

This is the important thing when you are choosing your niche, Finding your niche is not easy, it’s a very difficult process.

But this is the process that will help you to find your profitable niche.

Lets I want to explain something about the creative force which is located inside you. A creative force is nothing but Infinite power.

This creative force always helps you to do great work, this is the force that made this universe, the galaxies, and the planets.

When you create unique then you feel like a god! and it’s a very positive feeling which is rarely able you to feel it.

When you get in touch with this force then you feel unstoppable, just like nothing in this world will stop you.

when you are in this stage most people think that you made it. But only you know that you are just responsible for it. Once your path is clear the idea manifests itself. Here you are the path, you are the channel.

This all happens because you are in touch with your inner call.

Finally, this brings us to the point of discovering a unique niche.

Once you find your unique niche, I don’t think you find happiness outside of your work.

You just look for the inner voice that is buried deep within the noise of your parents and society.

you just start doing something that connects with your interest, here you can not leave everything immediately and start something new.

If you want to build a strong culture, then everyone needs a unique niche. Here equality means everyone needs equal opportunities to pursue their niche.

Finding a niche is something like a lifelong process. so do not be afraid of disappointing people.

“Become who you are by learning who you are”

the above quote is very much suitable for the Niche selection process.

Now I will explain to you some strategies that will help with Niche selection.

Niche Strategies:

Some of the strategies that will help you to find your profitable niche.

Here Just think about your childhood inclination like what were you interested in as a kid? when the world demand was not on your shoulders? like that.

similarly, what were your natural interest? what were you doing in your free time? what were you reading? These are some questions that you should try to know.

Some of the legendary personalities I will be shown below,

Albert Einstein, one of the great scientists ever seen by the world, when was a child, his dad gave him a compass that transfixed him. At that time he was just 5 years old.

And after that, he was capable to understand the forces of the universe.

He wanted to understand how gravity work. How does magnetism work? this was his childhood inclination.

Another important personality is Madam Curie, who discovered radium, she got inspired by her dad’s lab.

She spends most of the time of her life in physics and chemistry experiments.

One thing you remember, your niche is not just like making money.

It is religious, Its rituals, you just connect with an invisible force inside you, that is the force of creation.

If you connect that force then you will feel unstoppable, you will feel amazing, Nobody on earth will describe those feelings.

Just dig deep into your primal code. think about your childhood life, it’s already there, you just need to get back in with it.

One thing I want to tell you is that people who are hungry to find their niche, they are never stopped, they are always changing one thing from another until they find the niche that will fit them perfectly.

Your niche is always evolving, there is always a new niche coming along all the time.

Some of the niches are nowhere to exist, you will be able to discover & create a niche.

Remember your Niche is always evolving,

For example, if you are a digital marketer and you also know to code as well and you can develop a SAS app.

Imagine if you are a coder and you know biotechnology and you can develop tech solutions for Formers.

Similarly, if you are a doctor and you know digital marketing, you can create a digital marketing agency for doctors and hospitals.

Imagine all the above-mentioned scenarios, you struck multiple skills, you become unique in the world and no one can beat you.

so always add something new skills to your career.

You know what finding the right mix is a lifelong process.

People purchasing power in your Niche Evolve:

Before Apple Laanch iPhone, no one thought that people will spend $1000 for an iPhone and $5000 for a laptop. But Apple proved everyone wrong.

similarly, Starbucks launched premium coffee, no one thought that people were ready to spend $5 for just coffee.

Before Ford launch a car, no one say that they wanted a car.

Remember in your niche you have to become a person that is going to bring the objective truth to the market.

you have to maintain the right balance of products or services and keep the product or services in the right place.

At that time only you could become a leader in your niche. Here you have to bring back objective truth to the market.

T-shaped Expert:

Who is a T-shape expert?

If you know everything general about a specific niche, then you have become an expert in a micro niche within the niche.

A brain surgeon or cardiologist first wants to become a general doctor, only after becoming a general doctor they can specialize in one thing.

you need to become a generalist then you want to become a specialist, that’s how you became a T-shape niche expert.

For example, if you are interested in digital marketing then you can learn everything in digital marketing, after that depending on your inclination you can get specialized in one micro niche.

It may be Facebook ads, social media marketing, content marketing, and anything which is related to digital marketing.

But you are not a T-shape expert for a long time, because after getting lots of experts in one micro-niche, you move to another related micro-niche and you will start working on it. it will automatically change T-shape to a V-shape expert.

This V-shape will be expanding over time because you can keep adding new skills to the top and you can keep becoming generalized about a lot of topics.

Here your niche is a combination of your passion + Talent + Market opportunity.

Niche Market:

Now it’s the right time for you to understand the Niche market and you want to know the needs of the people in your niche.

remember people always want to go from their current state to their desired state, this is what every customer wants.

The customers do not want to buy your products, the customer just wants solutions for their problems, and your products or services become act like a bridge between customers’ problems and solutions.

Your product, and services, are a bridge that will help your customers to go from where they are to where they want to be.

You should understand the current state and desired state of your customer, and based on that you can design your offer in such a way that it can help them a lot.

You always understand your customers much better, then only you can create the best product or services for customers it will best fit them.

Remember if your product or services fit perfectly then those products or services will sell naturally in the market.

Understanding who people are, and what they want will be your biggest challenge in finalizing your niche.

If you want to make money and do whatever you want, then you need to combine your passion and talent with the market needs.

If you want to understand niche marketing perfectly, then first you want to understand the Law of Marketing.

Now I want to share with you some niche research tools.

Niche Research Tools:

Here I will give some tools which will help you to do Niche Research.

Google Auto Suggest:

Whenever you try for keyword search in Google, then Google automatically shows you some others keywords suggestions.

These are the keywords people already searching in Google, it will give you an idea about what the market wants.

Ahref and Semrush:

Both are excellent tools, they will give you keyword search volume, keyword difficulties, and types of keywords in particular niches. If you are very serious about SEO then these tools can play a very important role.

Google trends:

Here google keeps trending the search interest for different terms, and you will be able to see how particular terms become getting popular.

Youtube channel and view count:

Youtube channels are one of the best platforms for understanding the most trending keywords in your niche.

After Google, Youtube is the second search engine that is most usable by people.

Facebook and Google Ads of your competitors:

Facebook and Google ads of your competitors can be helpful to identify which keywords are currently trending. It will help to understand the current trend of keywords on Facebook and Google.

I hope this entire article helps you to choose a profitable Niche.

I know it’s a very big article, but if you read it and understand it properly then definitely it will help you to choose your niche very easily.

Conclusion:

Discover the best niche selection secret is one of the most important processes in digital marketing. Niche selection is a lifelong process. If you want to choose a profitable niche then you understand your childhood inclination force, that’s nothing but curiosity that feels you happy to do.

For choosing a profitable niche, you must understand the customer needs, for that, you understand the customer’s current state and desired state, and also you understand how your product or services provide the best solution for customers.

Here your product or services act as the bridge between problems and solutions.

If you read this article you can easily come out with a solution for choosing the right niche.

Here I also mentioned some Frequently asked questions which are always coming into your mind while choosing a niche.

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